How to Start Your Own Eyelash Extension Business?

The Eyelash extension market is always booming as it is a product that many adore today. Because people want to look attractive with a beautiful set of eyelashes. So the demand for these products is very high and there are a lot of opportunities to earn money here. Therefore if you are planning to start a business related to eyelash extensions, now is the time. But to do so, you need a good amount of information beforehand if you are new to this field.

So to help out all the new entrepreneurs who are planning to start an eyelash extension business, we planned this article. Since FeelingLashes is one of the eyelash extension wholesalers in the world today. Therefore we know what you need to make your new business booming and successful since we have already helped many other businesses achieve that.

5 Step Guide to Make Your New Eyelash Extension Business Successful

image of a woman with eyelash extensions

1. Do Your Research

First and foremost, the first thing you need to do is research. Even if you are knowledgeable and have a good understanding of eyelash extensions, this is something you must do. Because it will give you a clear idea about your local markets. So make sure to do thorough research on types of eyelashes, eyelash accessories, and tools that are popular in these markets. And this will help you to catch up with the trends and keep up with your competition. Later on, after finding out these patterns and trends, you can even introduce your own ideas into the market to become a special commodity.

But if you have zero ideas of what to do and still want to start a business, then it is much better to go to one of the experienced eyelash extension wholesalers in the market and ask for their guidance.

2. Identify Your Customer Profile

This step also contains more research since you need to identify your customer profile. Because it is essential to know about your customers as they are the ones who buy your eyelash extension. Figuring out this makes the next few steps more clear and easy to follow. Even though the customer profiles in different markets can be versatile, on average most customers who are interested in eyelashes are women between the age of 15 – 50. But it does not mean this is the same everywhere and that is why you need to identify the customer profile in your local markets.

The best thing to do here is to find out published research on this subject. For example, here are some research from a reliable source that provides you with a good understanding of this market. Also, you can go to experienced owners who already run a successful business and get information from them as well. And doing both is the ideal practice that many new business owners follow. So we recommend you to do the same as well to get better results.

3. Determine the Types of Products You Sell

There are various types of eyelash extensions in the market and you need to identify what you need to sell. And not just them, there are many accessories and tools that comes with eyelash extensions too. So you need to identify a set of products you will sell first in your business. But keep in mind it is always good to start with certain amount first and then move along to other products. Because it can be a bit risky at times to invest in a lot of products. For example, you can start your business by selling just eyelash extensions. And then move along to other accessories and tools related to eyelashes.

If you have enough capital and not afraid of any financial losses, then you can go straight ahead and invest in everything related to eyelashes. Even though its riskier with enough research and capital, it won’t lead you to anydownfall. And your business will thrive among your competition since you offer everything related to eyelashes. But before doing this you need to find eyelash extension wholesalers that will provide you with various types of eyelashes and accesories as well.

4. Create a Business Plan

You need to know how to start a successful eyelash extension business before you get started. First, you need to decide whether you want to offer your services in-store, online, or both. If you choose to go with the store option, you’ll have to make sure that you can handle the amount of work required to keep up with demand.

Finally, you will need to figure out where you are going to find clients. This may be a challenge if it is a small market. You might find it helpful to look at other businesses that you admire. Find out what they did right, and try to replicate their success.

5. Develop a Marketing Strategy

When you have an eyelash extension business, you need to be aware of a few things. The first thing that you should know is how to market your service effectively. If you want to make sure that you get the most clients possible, you should look into developing a solid marketing plan.

This will include creating a website, writing content, and finding a good way to advertise. You may also want to consider using social media. It can be a great way to connect with people that have similar interests to yours and to reach out to potential clients. You can also use it to promote your business. Some companies like Facebook, Twitter, and LinkedIn provide their own advertising platform. When you are working on your marketing strategy, you will want to think about how you are going to attract new customers.

closeup image of an eye with eyelash extension


After reading the above article, you can now understand how difficult of a task is startng a eyelash extension business. But we hope with this small guide, you will learn something and make your plan towards having a succesful business. And also, as it is stated in here the importance of finding a really good eyelash extension wholesaler. Because a lot depends on this factor alone as this where you get your products from if you are not making them yourselves.

So as our parting thoughts we will like you to keep in mind to find the best eyelash supplier possible from this vast market.

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