No matter where you are in your lashing career, you’re not alone: Everyone encounters obstacles. We’ve isolated common issues that an eyelash business can face and how you can overcome them.
However, we do face challenges each day, and in the growing and evolving world of lash artistry, the same questions are often on the minds of lash artists. Especially when it concerns issues that may arise in an eyelash business.
Let’s dig into the issues that arise in the eyelash business and get some clarity.
Providing Client Aftercare
It can be downright exhausting trying to get your clients aboard the cleanliness regime. Though no matter how much you tell the client the process of taking care of the lashes, some never seem to listen and even have the audacity to return for a re-appointment with dirty eyelashes. After an eyelash extension, they will promise to take proper care, and return clean but do not follow. This results in having a longer cleanup session before the appointment, which doubles the work for the lash artist. This is unfortunately a very common issue most eyelash businesses come across. To overcome this, first, try telling the clients the adverse effects of not cleaning the lashes, and provide them with aftercare tips and advice to be followed thoroughly. Make sure they properly understand the importance of lash hygiene.
Luckily, there is no one-size-fits-all answer to this question. You have to consider what you want to call your business and how you want to set it up. It’s a common misconception that the higher you charge, the better your quality will be; this simply isn’t always true! Quality doesn’t scale automatically with a price. Competitors will be keen on setting prices lower and attracting customers. But you do not necessarily have to do that. Increase your quality of work and quality of eyelashes so that the pricing will also be reasonable from the point of view of the client. Compare with the market prices and come up with a reasonable price for your services as well.
If you are new to the eyelash business, chances are you have some growing to do. Growing up perfecting your technique, and service timing, enhancing your product quality, and honing in on your marketing strategies are all critical to becoming 100% successful at recouping costs.
Attracting New Clients
Since the eyelash business is a popular one among many now, attracting clients can be a task. Due to the high competitiveness, the chances of acquiring new clients are slim. The solution to overcome this is by staying on top of your game. Beat the competitiveness by making sure you get quality lashes and provide quality service. Get creative and consider strategies that work for you! Consider investing in marketing help if you need an extra push, such as paid advertising on social media. Be consistent and always be a genuine service provider. Once you have a loyal customer base, building the client sphere can be easier. But being authentic is the key or you will start losing existing clients as well.
The world is evolving and so is every sector, including eyelash businesses. The introduction of new technology frequently can be a direct impact if you are not up to date. Doing eyelash training once and not caring after will not work for the best. Instead, always make sure to polish your skills and training abilities in order to stay on top of the business. As a licensed professional, you need to make sure that the training you get is of high quality. Find credible coaches and developers who know what they are doing, as well as experts in eyelash extension techniques.
Finding The Right Supplier
It’s hard to find an existing supplier that can be trusted and that you want to support. It is important to know the product’s quality, reliability, and cost. Most suppliers do not provide clear information regarding their products or services. Your whole eyelash business depends on the quality of the eyelash you work with. However, finding the right supplier can take a lot of time, energy, and trial/error. If done properly, this process can save you months (if not years) of time and energy.
FeelingLashes will help you find the right eyelash products that you need to run your business smoothly and win over the clients without hassle.
In today’s society, competition is high when it comes to your eyelash business. It’s important that you spend ample time analyzing the market and understanding where the demand lies. Before you start your eyelash business, it’s important to analyze the market. You can do this by understanding where the demand lies and using online research tools to track trends in the industry. Investing in an eyelash business can be daunting, but with careful analysis and research, you can find the right market fit and create a successful new career.
However, the eyelash business is a good business to invest in, and knowing the issues that can arise with it, if you are able to tackle them tactfully, you will be able to thrive in the market in no time.
Hope this article will help you figure out the solution to the barriers that may come. To further up your eyelash business, check out FeelingLashes for pro tips.